Artificial intelligence has risen from science fiction to become the buzzword of the decade. It seems to be disrupting every industry. For property managers, artificial intelligence can be a boon for those who know how to harness it. Ignoring it’s potential guarantees a bust.
As the number of renters continues to skyrocket, investment in the market follows suit. Artificial Intelligence offers property managers an invaluable edge in this dynamic marketplace. New apps utilizing AI, such as ZenPlace and Appfolio, leverage the technology to identify inefficiencies and minimize unexpected expenses. With AI, keeping track of maintenance and renewals is as easy as setting an alarm on your phone.
The future potential of artificial intelligence is even greater. While the industry remains rooted to a foundation of human relationships, most basic functions can become automated. Imagine the savings, of money and energy, if most of your customer service could be completed by a chat robot. Or, if all of your regular maintenance activities scheduled themselves?
When you get down into the details, it seems that every function of property management could be improved through the use of artificial intelligence. But, what exactly is it? This is hard to pin down and still up for debate. However, at it’s most basic, artificial intelligence is just a computer that takes in some information about the environment and tries to make the best decision possible. This broad definition translates into some powerful applications toward almost any task.
The same technology that Facebook and Google are creating headlines with can bring property managers to the forefront of their industries, too. It doesn’t take much technical skill either. There are plenty of companies competing to give property managers the power of artificial intelligence. These include the same companies that have been serving the industry for years, like Yardi, MRI, and RealPage. Taking advantage of the power of AI has never been easier.
It seems clear from how industry leaders are investing in the technology, artificial intelligence is here to stay. Ignoring this technology is ignoring a powerful tool to streamline business and increase profit margins. As this technology spreads it even becomes cheaper. There are applications for property managers with several units to those with thousands. Opportunities abound in every sector.
This is a defining moment for property managers. Those who adapt and innovate with artificial intelligence are at the precipice of a boon. The potential for profit is overwhelming.